Moreseos LLC

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A programmatic advertising agency that makes you independent.

Want to achieve paid ad outcomes without having to manually monitor and improve your ads? Moreseos LLC is a programmatic advertising agency that offers services that can be quite effective, increasing ad viewability rates by as high as 70%.

Automated Ads Buying

Real-Time Bidding is used in 90% of programmatic purchasing. Real-Time Bidding enables teams to target audiences more accurately and quickly. Because advertising may be bought and sold on a case-by-case basis, only users who fall inside your target demographics will see the advertisement.

What is programmatic advertising?

Real-time bidding (RTB) and artificial intelligence (AI) are used in programmatic advertising to automate and streamline the ad purchasing process.

Programmatic advertising, in contrast to traditional ad buying, is more concerned with purchasing an ad audience than an ad placement; in the end, improved targeting links your company with more qualified leads, conversions, and money.

The method of programmatic advertising could appear to be challenging. However, the automated process completes in milliseconds, saving you both time and money.

Our programmatic advertising packages include

Campaign Planning and Strategy

We at Moreseos LLC are aware that every company is unique. Our online advertising specialists collaborate with your business to create an original ad campaign based on your objectives and spending limit.

Customized ad Targeting

With our sophisticated targeting, you can avoid advertising to consumers who have no interest in your goods and services, and leads gain from more tailored ad interactions.

Creating ad Creative

Along with positioning and targeting, we'll create advertising that will interest and convert your target market. Our designers are skilled at creating visually appealing ads that encourage clicks, and we provide a variety of ad sizes and formats to appeal to your audience.

Integration with Google Analytics and goal-tracking

We'll assist you in tracking the effectiveness of your ads and make the necessary adjustments to help your programmatic ads achieve even better results. Benefiting from A+ programmatic ads won't even require you to move a muscle.

Industry-Leading Expertise

You can access a group of paid ad professionals when you choose Moreseos LLC as your programmatic advertising agency. Your firm will be matched with an account manager who is committed to achieving the best outcomes for you; all of our programs include up to two in-person meetings each month.

Tactical ad Testing

Additionally, we provide multivariate testing for e-commerce cart/checkout procedures and landing pages. If you need these extra services, get in touch with us for a personalized price.

Difference between programmatic and traditional advertising

Purchasing

Using sophisticated software, programmatic advertising is automatically bought and sold. Traditionally, publishers and ad buyers conducted their business manually.

Efficiency

The process of programmatic advertising is quick and effective. It uses less human labor and is less expensive. Traditional media takes a long time to load and is slow. Additionally, the manual efforts needed are expensive and subject to human error.

Pricing

Programmatic advertising uses the "real-time bidding" approach. Ads are traded precisely, and the price is established in real time by demand and need. In conventional advertising, the publisher who places ads in the resource bargains buys and oversees the ad. The requirements and actions of the publisher have a direct impact on the cost of advertising.

Process

The automated technique of programmatic advertising compiles all data into a single dashboard. Internal trading can be done dynamically using this information, as opposed to traditional advertising, which involves a manual process where you buy the product directly from the supplier. additionally, often trade demands.

Ad setup and execution

Traditional search advertising campaigns demand a great deal of attention to detail to have the greatest impact with the least amount of money. Thousands of dollars in wasted advertising budget can be the result of inaccurately entering and monitoring bids. Programmatic advertisements necessitate the same level of attention to detail, but automatic bidding and daily spend caps help you make the most of your money and achieve the best results.

Key metrics

Click-through rate (CTR), which is directly related to quality score and subsequently ad cost, is frequently the focus of traditional PPC campaigns. A greater CTR typically translates into a reduced cost per click. High CTR in programmatic ads, however, may signify false visitors. Programmatic advertising places more emphasis on viewability, or how many people saw your adverts.

Benefits of Programmatic advertising

Flexible and Scalable Spending

Programmatic advertising is suitable for both large and small organizations because it is entirely scalable in terms of the amount spent on ad campaigns. To avoid overspending and paying more than they intended to, SMBs with tight budgets should simply set a dollar limit on their initiatives.

Large Reach

Because the market for publishers is so vast, programmatic advertising gives marketers an immense reach. Depending on the requirements of the client, programmatic advertising offers the chance to reach an exceptionally broad and diverse audience thanks to the millions of websites and the ad space provided by them.

Transparency

For advertisers, programmatic advertising offers a level of transparency that gives them complete control over their campaigns. Marketers can precisely track which websites are hosting their ads, the audiences that are viewing them, and the ROI of their campaigns.

Efficiency

The efficiency that may be brought by programmatic advertising is greatly influenced by this openness. Marketers who have real-time access to this data are better able to adjust digital ad placement and design as needed to maximize conversion rates.

Targeting

As we mentioned, programmatic advertising's specificity enables a level of targeting that is unmatched by any other contemporary marketing strategy. With programmatic advertising, a variety of elements can be targeted and segmented based on the requirements of the marketer.

Real Data

Marketers can access this data in real-time since programmatic advertising is fundamentally based on the application and analysis of data in real-time. As a result, they can make decisions quickly, adjust campaigns as needed, and assess them as they are deployed.

Why choose Moreseos LLC as your programmatic advertising agency?

Our qualified programmatic advertising professionals assist our clients in efficiently purchasing digital media as part of our paid media teams. We make sure to drive the greatest outcomes, whether through display advertising, real-time bidding, or direct arrangements with publishers.

Additionally, this is conducted in a transparent and data-driven manner, just like all of our other activities. You will constantly be aware of how much you are spending on what and whether we need to make any course corrections.

Working with us also entails gaining access to our network inside the programmatic advertising industry. In particular, we collaborate with DV360, Adform, and a wide range of publishers through the Google Marketing Platform.

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